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To Bobble Or Not To Bobble; that is the question!

To bobble or not to bobble

 

From our research we know our farmers love the beanie hats. When it’s cold outside, a hat is the accessory we wear before we step out. Besides its primary function, that of protecting the head and the ears from the cold, it’s also a standout accessory that captures the eye. Hence making it the #1 farmer favourite promotional product!

The question that looms mid-air is "To bobble or not to bobble! 

There is a stigma or a fear that the bobble makes the male farmer look less masculine or dare I say it silly looking? However, it is not there to make people who wear them look a bit silly. It's original function was to protect sailors' heads from getting bashed when they bent down under things.

Did you know the word pom-pom derives from the French word pompon and was adopted in the late 19th century to refer to what you think of when you think of a pom-pom today: a little puff of fabric or feathers or whatever. Proper pom-pom hats were used as part of the military uniform of Napoleon’s infantry, where their colour denoted the company to which the man belonged: green for the first company, light blue for the second, orange for the third, and violet for the fourth. Interesting!

As fashion trends continue with more and more branded bobble hats appearing for sports merchandise or simply a fashion statement; we would love to know what you think. Please help us by filling in a quick survey which will only take 30 seconds!

The 5 R’s Of Promotional Products

2017 Promotional Products Association International Consumer Study survey results mapping out the modern consumer. Five Key metrics were used to assess the value and weight of options used by survey respondents regarding each promotional product component: REACH | RECALL | RESONANCE | REACTION | RELATIVITY

REACH- Do promotional products elevate the brand reach to deliver adequate exposure to recipients? 5 in 10 stated they come in contact with promotional products most of the time or at all times per day. 81% keep promotional products for more than one year. Promotional products have the highest advertising reach above any other form of advertising providing exposure every day. In fact, 5 out of 10 consumers stated they come n contact with promotional products most of the time or at all times of the day.

RECALL – Do promotional products produce high brand recall to generate recipient awareness of the brand? Nearly 9 in 10 recipients are able to remember the branding and 8 out of 10 can recall messaging from at last one promotional product they received.

RESONANCE – Do promotional products enhance brand resonance to transfer a favourable attitude to recipients? 8 out f 10 revealed their impression of a brand positively changed directly as a result of receiving a promotional product from that brand. Emotions are at the heart of the relationship between brands and consumers, subconsciously steering buying behavior. Promotional products resonate with consumers, driving consumers back to the brand. IN fact, according to the 2015 Nielsen Consumer Neuroscience Internal Study, advertising that produced the best emotional response generate a 23-percent lift in sales volume.

REACTION – Do promotional products stimulate reaction to influence change in recipient buying behavior? Roughly 8 out of 10 admit to looking up the brand after receiving a promotional product and 83% said they are more likely to do business with brands they received promotional products from than brands they have not received promotional products from!

RELATIVITY – Do promotional products gain relatively against other advertising channels to satisfy recipients? When asked to rate which advertising channels provide consumers with an incentive to take action, all generations regarded promotional products as most effective!

 

FARMER PROMOTIONAL SURVEY

In 2018 we surveyed over 500 farmers on their thoughts of promotional products and here’s what they said.

1. What do you feel when you receive a promotional product?

Appreciated 49.90% | Happy – 25.05% | Impressed 22.86%

2. Did receiving the promotional product encourage you to do/maintain business with that company?

3. What qualities make the PERFECT promotional gift?

Usefulness-48.81%

Relevant to farming 22.02%

High Quality 12.10%

Unique 7.34%

Personal 5.95%

Durable 2.98%

Other 0.79%

4. What has been your favourite promotional product received from an agri-business?

Beanie 33.13%

Baseball Cap 14.09%

Travel Mug 11.90%$

Pen 7.71%

Notepads, Notebook and Post it notes 5.95%

Bag – 5.36%

Keyring 4.56%

Air Freshener 3.17%

Other 14.09%

What is a Pantone? Check Out The Colour Chart

The Pantone colour matching system is created to enable designers to select their preferred colour(s) and describe these as a number (the PMS number) to their appointed printers, who will have appropriate inks to reproduce the required colour as accurately as possible.

With promotional gifts Farm Wardrobe use the same colour chart, however it is important to stress that due to the wide range of materials gifts are manufactured in (metal, plastic, fabric, pvc, earthernware etc.) we cannot guarantee a pantone match although we always endeavour to get as close as possible.

If you are unsure of the colour(s) your logo / message needs to be printed in, please use the chart below - and then simply email your account executive with your selected pantone number(s).

 

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